Pitch-Ready Brand Packs: What to Include When Selling IP to Agencies Like WME

Hook: Why your IP needs a professional brand pack if you want an agency like WME knocking

If you’re a creator or influencer who’s built an owned universe—comics, a serialized graphic novel, a serialized podcast or a multimedia story—you’ve felt the frustration: agencies and studios want packaged, licensing-ready IP, not a pile of loose files. The Orangery’s 2026 signing with WME shows the difference: transmedia-first IP that’s organized, rights-clear and pitch-ready moves faster from creator studio to agency representation.

The 2026 context: why packaging matters now

In late 2025 and early 2026 the industry accelerated a few trends that directly affect how creators should prepare IP: streamers and studios are prioritizing proven, transmedia-ready IP; agencies want assets that can be packaged for film, TV, games and merchandise; and production partners expect both design and legal readiness up front. Add commoditized AI tooling for storyboards and automated asset exports, and the game has changed—presentation quality is now table-stakes.

Case in point: The Orangery—owner of graphic novel IP like Traveling to Mars and Sweet Paprika—signed with WME in January 2026 after positioning itself as a transmedia IP studio.

What agencies and studios are actually looking for

When a development executive or agency scout opens your email, they want to see quickly that: (1) the story has audience traction, (2) the IP is rights-clear, and (3) the assets are production-ready across media. That means your submission must pair creative proof with technical precision.

• Audience proof: sales, readership, engagement, social metrics, press.
• Rights clarity: who owns what, licensing chains, existing agreements.
• Production assets: logos, bibles, decks, and export-ready files for web, print, animation and XR.

Pitch-Ready Brand Pack: The master template (deliverables + structure)

Below is a structured pack you can assemble and deliver as a single downloadable ZIP or secure drive link. Organize files with a clear root folder and an index PDF that lists contents.

1. Executive One-Sheet (PDF & single-page web version)

• One-line logline + 25-word hook.
• Brief synopsis (3-4 sentences) and series potential (seasons/episodes/continuations).
• Key audience metrics (readers, followers, revenue streams) and one or two notable press mentions.
• Contact & rights summary (who owns IP, who to call).

2. Pitch Deck (PowerPoint + PDF + Figma/Keynote source)

Keep it visual and scannable—10–18 slides. Export a high-quality PDF and include an editable source file for agencies that want to adapt. Essential slide list:

1. Cover: Project name + striking visual.
2. One-liner + logline.
3. Why now: market hook and comparable titles.
4. Audience & traction: metrics, demographics.
5. Story arc & season structure / adaptation roadmap.
6. Main characters: short bios and unique traits.
7. Visual tone & moodboard (key frames).
8. Transmedia opportunities: TV, games, merch, XR, podcasts.
9. Business model & rights: licensing, existing deals.
10. Team & bios: creators, artists, producers.
11. Call to action & contact info.

3. Visual Bible (Brand/Design Bible)

This is where design meets licensing. Create a visually rich guide (20–40 pages) that covers:

• Logo system: primary lockup, icon-only, horizontal/vertical variations, one-color and reversed versions.
• Color palette: hex, RGB, CMYK, and Pantone values.
• Typography: typefaces with licensing notes (web fonts, desktop fonts, fallback stacks).
• Image direction: photography, illustration treatments, texture rules, and 3D/CG guides.
• Layout grid & spacing: templates for print, social, web and mobile screens.
• Accessibility rules: contrast minimums, alt text examples, caption rules for video.

4. Character & World Dossiers

For transmedia, characters and world-building are prime assets. Provide:

• Full bios, motivations, character arcs, and relationship maps.
• High-res character art with turnarounds, costume layers, and alternate outfits for merchandise.
• Key locations with maps, sectional views and set-dressing notes.

5. Licensing-Friendly Logos & Asset Package

Technical readiness removes friction. Supply every logo variant in these formats and specifications:

• Vector masters: .ai (Adobe Illustrator), .eps, .svg (for web and scalable use).
• Print-friendly PDFs: PDF/X‑4 with embedded fonts and color profiles.
• Raster exports at multiple resolutions: 300 ppi TIFF/PNG with transparent backgrounds for print, and 72/150 ppi PNG for web.
• Responsive logo set: icon-only favicons, stacked, horizontal, submark.
• Monochrome single-color versions (black/white/brand accent) and embroidery/etch-friendly line-art versions.

6. Production-Ready Files for Print & Merchandise

Include dielines, embroidery specs, color separations and mockups. File expectations:

• Vector dielines for packaging: .ai, .pdf with cut/score layers labeled.
• Embroidery files: DST or a vendor-ready spec plus simplified vector art for digitization.
• Apparel mockups: layered PSD (or source in Figma) with color swatches and Pantone callouts.
• 3D/AR assets: optimized GLB/glTF exports and texture maps (PBR workflow) for XR demos.

7. Media & Sizzle Kit

Agencies love a short visual proof-of-concept. Provide:

• 90–120 second sizzle reel: high production value, clear branding, licensed music or placeholder tracks with cue sheets.
• Animatics, motion tests or short episodic clips (mp4 H.264/H.265). Include storyboards as PDFs and one editable Premiere/Final Cut project or an XML export.
• Accessible subtitles and closed captions (SRT files).

8. Rights, Contracts & Licensing Summary

Nothing will stop a conversation faster than ambiguity around rights. Include:

• Clear ownership statement: who owns the IP and percentage splits (if applicable).
• Existing agreements: sample contracts, contributor releases, work-for-hire statements, and provenance of key artworks.
• Suggested licensing terms: territory, exclusivity, merchandising rights, term length, and sublicensing permissions (see templates below).
• A simple chain-of-title spreadsheet: filename, creator, date, license type, signed yes/no.

9. Metadata & Ingestion Spreadsheet

Provide a single spreadsheet that lets development teams ingest and filter assets quickly. Columns to include:

• Asset ID, filename, file type, resolution, description, creator, date, usage rights, and contact.

10. Contact, Pitch Logistics & Next Steps

Finish the pack with a short doc that explains what you’re offering: representation, licensing, co-development, or outright sale. Be explicit: what rights are negotiable and what you’re keeping.

Sample licensing language (starter templates)

These are starter phrasing blocks to include in your rights packet. They are not legal advice—always run final terms by an IP attorney.

• Non-exclusive license (sample): "Licensor grants Licensee a non-exclusive, non-transferable license to exploit the [Title] trademarks and content for the territory of [Territory] for a term of [X] years for [Media Types]."
• Advance + backend deal structure (summary): "Licensee pays an advance of $[amount] upon execution, recoupable against net proceeds; net profit split of [X%] to Licensor thereafter."
• Merchandising clause (simple): "Licensor grants rights to manufacture and distribute merchandise. Royalties are [X%] of net receipts; design approvals required within 10 business days."

Naming, versioning and file organization—avoid chaos

Standardization prevents lost time. Use a naming rule like:

ProjectName_AssetType_Variant_v01_YYYYMMDD.ext

Example: SweetPaprika_Logo_Primary_v01_20260112.ai

• Include a version history README.md at the root of the pack.
• Keep a compressed ZIP and an uncompressed folder, plus an index PDF listing everything with file sizes.

How to present the pack for an agency pitch

1. Send a short email with the one-sheet embedded and a link to the full pack (Drive/Dropbox/WeTransfer). Keep subject lines clear: Project name + "IP Package & Sizzle".
2. Offer a 15–20 minute synchronous walkthrough where you screen the sizzle and show the visual bible; agencies prefer a guided tour the first time.
3. Be prepared to share unlisted samples or watermarked images if legal concerns arise.

2026-specific production & tech notes

In 2026 expect agencies to ask for tech-forward deliverables:

• XR/AR-ready assets: Provide lightweight GLB/glTF models and texture atlases so agencies can prototype AR experiences quickly.
• Lottie & motion: Export simple logo animations as Lottie JSON for web demos and pitch microsites.
• Metadata & provenance: Add cryptographic provenance or a simple blockchain-backed certificate if you used blockchain to record IP timestamps—this can be persuasive for high-value art properties.
• AI-assisted tools: Use generative tools to produce moodboards or alternative character outfits, but log prompt provenance and ensure rights to generated imagery are cleared.

Packaging checklist (quick reference)

• One-sheet (PDF + web)
• Pitch deck (editable + PDF)
• Visual Bible (20–40 pages)
• Logo master files (.ai, .eps, .svg, PDF/X‑4)
• Raster exports (PNG/TIFF/JPG at multiple DPIs)
• Character & world dossiers
• Sizzle reel + animatics (mp4 + project files)
• Rights documents & chain-of-title spreadsheet
• Metadata ingestion sheet
• Naming & version README

Practical workflow and timeline to build a pack in 4 weeks

Fast, focused delivery works best when you’re courting agencies. Here’s a compact timeline:

1. Week 1: Assemble story, one-sheet, and metrics; gather existing artwork & files.
2. Week 2: Create visual bible and logo system; export core master files.
3. Week 3: Produce sizzle and animatics; prepare production specs and dielines.
4. Week 4: Finalize legal packet, metadata spreadsheet and packaging; run quality control and create the index PDF.

Metrics and narrative proof points agencies want

Quantify audience behavior. Useful metrics include:

• Monthly active readers/viewers, subscription growth, retention rates.
• Sales numbers for print/ebooks and merchandise.
• Social engagement rate, conversion metrics for product drops.
• Press mentions and festival selections or awards.

Case study snippet: What The Orangery got right

The Orangery positioned itself not just as a publisher but as a transmedia IP studio: strong, owned graphic novels with clear commercialization pathways. That clarity—paired with rights control, a transmedia outlook and visible design coherency—made them attractive to WME. The lesson: agencies sign teams who treat IP as an adaptable product, not only as creative output.

Actionable takeaways

• Start with the one-sheet: If you can’t explain the IP in 25 words, busy execs won’t stay on the call.
• Prioritize rights clarity: Get contributors to sign releases before pitching.
• Deliver production-ready logos: Vector masters and single-color variants save weeks of back-and-forth.
• Include transmedia hooks: List at least three concrete adaptation paths (TV, game, AR experience).
• Make ingest frictionless: your metadata sheet is often the first thing a studio adds to their asset management system.

Final note: prepare to negotiate, but know your non-negotiables

Agencies may ask for exclusivity, advance payments, or development deals. Decide ahead what rights you will grant, what revenue share you need, and where you want approval control. A clean, professional brand pack gives you leverage: it makes your IP legible, valuable and easier to turn into multiple revenue streams.

Call to action

Ready to convert your universe into a pitch-ready brand pack? Download the free 10-page Brand Pack Checklist and editable pitch deck template from our creator toolkit, or book a 30-minute consultation to map your transmedia rollout. Make your IP impossible to pass up—package like a studio, pitch like a pro.

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